1st Place Sports Running | Jacksonville Running Specialty Store and Race Management

Brands We Carry

nike logo
adidas logo
saucony logo
asics logo
brooks logo
new balance logo
mizuno logo
altra logo
newton logo
nhoka logo
skechers logo
wrightsock logo
feetures logo
balega logo
injinji logo
swiftwick logo
cep logo
aetrex logo
110% logo
zensah logo
movingcomfort logo
nathan logo
spenco logo
superfeet logo
currex logo
gu logo
powerbar logo
clif logo
honeystinger logo
jellybelly logo
garmin logo
suunto logo
timex logo
soleus logo
tifosi logo
tigertail logo
the stick logo
bodyglide logo
sporthooks logo
baysix logo
spibelt logo
ifitness logo
cwx logo
oiselle logo
vionic logo
zoot logo
sugoi logo
oofos logo
triggerpoint logo
protec logo
kttape logo
nitebeams logo
moji logo
medidyne logo
yurbuds logo
sweatybands logo
quench gum logo
strassburg logo
addaday logo
the bff logo

Our Free 5 Step Fit Process

The 1st Place Sports 5-Step Fit Process is designed to help our customers find a shoe that provides maximum comfort while also providing the protection you need to avoid common running injuries. The process takes about 15 minutes to complete, is painless, and can be very informative.

Step 1: The Interview

A short history of your running and walking goes a long way in determining the proper shoe for you. However, if you are just beginning an exercise program, knowing your running/walking goals are just as important. If you are currently running or walking, we look at your old shoes. The wear pattern on the sole of your shoe tells us a lot about your running and walking form. To determine the perfect shoe for you we ask questions such as:

Do you run or walk?

How far or how often do you walk?

What are your running or walking goals?

What is your injury history?

Step 2: Foot Analysis

We will give you a quick foot pressure test to see the shape of your foot and to also get at look at the structure of your arch. The arch plays a very important role in the mobility of your foot during the weight-bearing phase of your gait cycle. We will also measure your foot for length and width. Running and walking shoes usually run smaller than your normal street shoes, so getting the size correct is paramount to successful shoe selection. As you move through your gait cycle, the foot will turn to the outside to allow the heel to touch the ground first. Once the heel touches the ground the foot will pronate (movement from the outside of the heel toward the arch). The amount your foot pronates or does not pronate determines your foot category.

We can also use the new Achillex Gait Analysis System. Achillex is a sensor that is worn on the ankle and heel that measures the degree of pronation, impact forces, and vibration in the foot while actually running on hard surfaces. The analysis only requires a jog down the sidewalk to get a detailed analysis of your running style. The information is automatically downloaded into the Achillex software in seconds. Once the information is downloaded, the computer will help to determine the type of running shoe that is needed by the individual. Different running shoes can then be compared for the best possible shoe for that individual!

Step 3: Defining your shoe category

The interview and the foot analysis will give our expert shoe fitters the information they need to select the proper shoe category for you.  We classify runners and walkers into the following categories:


This person has a high rigid arch that does not pronate.  This type of foot needs maximum cushion to protect the runner/walker from the forces of impact.  When your foot strikes the ground you land with three to four times the force of your body weight. We recommend cushion shoes for this type of runner.


This person has a normal to low arch that tends to roll slightly to the inside of the foot during weight bearing.  This person still needs a shoe with good cushion, but also needs a shoe that will help keep the foot stable during the gait cycle.  We recommend cushion-stability shoes for this type of runners.


This person usually has flat feet, no arch, or has a very hyper mobile ankle.  The foot rolls too far to the inside during weight bearing.  We recommend motion control shoes for this type of runner.

Step 4: The Fit

Once we have determined your category, we are ready to try on comparable shoes from different manufactures. Shoes from different manufacturers will have slight variances in how they fit and feel. We need you to make the final selection based on your own personal comfort. This part of the fit process will include checking the fit of the shoe while you stand. The foot will expand when you stand up. We want to make sure that you have enough room for your foot to expand during the weight-bearing phase of your gait cycle.

Step 5: The Verification

By the time your reach this point of the fitting process you should feel as if your feet have found a new home, but we must still verify the selection. The final test is as we watch you run/walk on our treadmill or we may send you outside for a quick test on the sidewalk. We want to make sure the shoes perform as expected and that you are satisfied with the selection.

After your purchase we want you to feel confident that the shoes you take home are the best available for your comfort and protection. After all, we want you to be a life-long runner/walker and also a life-long customer.

Six Convenient Store Locations!

Baymeadows Store

3931 Baymeadows Road
Jacksonville, FL 32217
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(904) 731-3676

Sunday: 1:00 PM - 5:00 PM
Monday - Thursday: 10:00 AM - 7:00 PM
Friday - Saturday: 10:00 AM - 6:00 PM

San Marco Store

2018 San Marco Blvd.
Jacksonville, FL 32207
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(904) 399-8880

Sunday: 12:00 PM - 4:00 PM
Monday - Wed., Saturday: 10:00 AM - 6:00 PM
Thursday - Friday: 10:00 AM - 7:00 PM

Town Center Store

4870 Big Island Drive
Jacksonville, FL 32246
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(904) 620-9991

Sunday: 12:00 PM - 5:00 PM
Monday - Wednesday: 10:00 AM - 7:00 PM
Thursday - Friday: 10:00 AM - 8:00 PM
Saturday: 10:00 AM - 6:00 PM

Jacksonville Beach Store

424 South 3rd Street
Jacksonville Beach, FL 32250
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(904) 270-2221

Sunday: 1:00 PM - 5:00 PM
Monday - Friday: 10:00 AM - 7:00 PM
Saturday: 10:00 AM - 6:00 PM

Orange Park Store

2186 Park Avenue
Orange Park, FL 32073
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(904) 264-3767

Sunday: 1:00 PM - 5:00 PM
Monday - Saturday: 10:00 AM - 6:00 PM

St. Augustine Store

1000 South Ponce De Leon Blvd.
St. Augustine, FL 32084
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(904) 679-4237

Sunday: 12:00 PM - 5:00 PM
Monday - Saturday: 10:00 AM - 6:00 PM

About Us: Your Running & Walking Specialty Store!


1st Place Sports has been recognized as one of the Best Running Stores in America. With more than 30 years as Jacksonville's Running Headquarters we know what it means for a runner or walker to be in the right footwear.

1st Place Sports manages over 50 races in Jacksonville each year, including the Gate River Run, the Jacksonville Bank Marathon, the Subaru Distance Classic, and the Jacksonville Grand Prix series of races.

All of our employees are trained to provide the absolute best in customer service. We take the time to understand your personal running and walking style to insure that you have what you need to achieve your fitness goals.